Last week I watched a short film on a star athlete who survived a car crash. His career would have been over hadn’t his car’s personal safety system saved him. The car he was in during the incident was a Mercedes Benz. This story shows that branded cars are not just about big names for their design, look and price, but also about their high-quality safety features.
The Mercedes Benz, Audi and BMW together are the ‘Big 3’ German auto brands. These three brands are synonymous with automotive excellence. They combine excellent performance, luxury, and flawless safety standards. Some of the popular models under their brand umbrella are the Mercedes C, E, and R class; the Audi A4-A8, and S6; the BMW 325 XI, 330 XI, 525I, 530I, and many others. All these vehicles have modern design, and sophisticated interiors.
What’s Special about these Luxury Cars?
All of the three brands have some Unique Selling Points (USPs). The BMW has a rear wheel drive sporty frame; for Audi it’s a four wheel drive and the Mercedes has a luxury body;
- They have some large selling core models such as BMW 3-series, Mercedes Benz C-Class, and the Audi A4;
- They have at least one iconic car each. Mercedes has the S-Class, the Audi has the Sport Quattro, and the BMW has it’s M3;
- All of these brands manufacture a wide range of engines for their various car models;
- These cars have low depreciation and high resale value;
- They manufacture all kinds of variants like the convertible, the sedan, the hatchback and the coupe;
- These brands have a great reputation for providing excellent service.
In addition to the factors mentioned above, these cars have features such as strong engines, fuel efficiency, easy maintenance, ride quality and comfort. However, the pricing factor could be an obstacle for buying a new Audi, Mercedes or BMW, because luxury cars have luxury prices.
There is a viable alternative option to avoid the pricing issues by registering and bidding through an auto auction site. Such websites have thousands of luxury cars listed at affordable prices. These cars have ‘Salvage Title’ because of their damaged conditions. After the necessary repairs, some of these cars can easily be put back on the road. So, bid on your favorite car through an online auction, rev up the engine, and rule the streets!